AMUG

ABU DHABI

Studio Southsea supported design and brand experience agency People & Co on the environmental design concept for the Abu Dhabi Government Meeting (AMUG) 2024. The brief centred on creating a calm, elegant, and highly considered environment that fostered listening, connection, and collaboration across a multi-day government summit.

Working from an early-stage brief and venue information, Studio Southsea led the research, concept development, spatial planning, and 3D visualisation of the environment. The design approach prioritised a neutral, elevated palette, subtle materiality, and flexible spatial layouts, allowing the temporary installation to feel refined, cohesive, and reflective of UAE values. Multiple design options were explored throughout the process to test layouts, material applications, furniture strategies, and lighting atmospheres across the venue.

Client: Design and brand experience agency | People & Co.

AMUG MAZI CONNECTION WALKWAY.png
AMUG MAZI FISHBOWL SKETCHY.png
AMUG MAZI MAJLIS SKETCHY.png
AMUG MAZI SKETCHY.png
AMUG MAZI THEATRE SKETCHY.png
LEARN SESSION SKETCHY.png
LISTEN SESSION V2 SKETCHY.png
MAIN PLENARY CLOSED SKETCHY.png
MAIN PLENARY OPEN SKETCHY.png
DRAFT TOILET.png
DRAFT WASHROOM.png
MAJALIS RENDER.png

    • Large-scale environmental design for a high-profile government event.

    • Research-led concept development aligned with cultural and brand values.

    • Spatial planning across multiple zones to support dialogue, learning, and connection.

    • 3D visuals used to test and communicate materials, layouts, and atmosphere.

    • Flexible, elegant solutions designed for a temporary yet high-end installation

    Scope: Research | Concept Design | Spatial Planning | 3D Modelling | 3D Visualisation