Guinness Shanghai

SHANGHAI, CHINA

Studio Southsea was appointed to support the concept design team for Guinness, Shanghai - an immersive bar, retail and hospitality space designed to introduce the iconic Guinness brand to a new cultural context in China. The project fused Guinness’s storied brewing heritage with the spirit and style of contemporary Shanghai.

Client: Design and Brand Experience Agency | Hot Pickle

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  • Full brand experience design including: retail shop, VIP lounge, main bar and restaurant.

    • Integration of brand heritage storytelling with Shanghai’s design language.

    • Focus on architectural forms, graphic applications and spatial interactivity.

    • Production of interior visuals and design documentation to support the realisation of this iconic experiential venue.

    Scope: Concept Development | 3D Modelling | 3D Visualisation | Technical Design