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Old Brewers Yard

COVENT GARDEN, LONDON

Studio Southsea was appointed to support the concept design team for Old Brewers Yard, a Guinness microbrewery to be located in the heart of Covent Garden, London. This was to be the fourth experiential venue of its kind by Guinness, blending brand storytelling with immersive hospitality design.

Client: Design and Brand Experience Agency | Hot Pickle

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  • Multi-zoned experience including: restaurant, brand shop, outdoor courtyard, Mercer Street microbrewery, Langley Street basement events venue.

    • Design concept fusing Guinness’s Irish brewing heritage with London’s industrial charm.

    • Focus on brand immersion, architectural storytelling and interactive brand moments.

    • Close collaboration with the wider creative team to bring a bold, experiential vision to life.

    Scope: Concept Development | 3D Modelling | 3D Visualisation | Technical Design